I’ve recently been working on this blog trying to build it up into a high traffic, beneficial tech blog for people to refer to come back to again and again. I’ve been reading up on professional blogging techniques and tips at Pro Blogger to help myself become a better blogger. One post that particularly struck a chord with me was from exaclty 3 years ago tomorrow about the 10 Habits of Highly Effective ProBloggers. 2 of the 10 tips in this post made me change my approach toward blogging: #1 Proactive and #6 Persistence, Consistency and Discipline. I believe I had found another post that suggests ProBloggers blog every day, but I can’t find it right at the moment. I’ll post the link here when I find it again.

Anyways, I decided to undertake the task of blogging every day a little over a week ago, starting on the 15th of May when I took a draft from my old business/web design/tech blog titled Decrease your web site load times using CSS sprites (I have since redirected all traffic from my previous blog here and moved all the posts over). So far I have been successful in my undertaking (with the exception of the 17th) and have seen a marked difference in my analytics up to this point and thought I’d share my findings.

Below is an image of the traffic to my blog over the past two weeks. I’ve marked the transition between the 16th and 17th to show the traffic to my site the week before I started blogging daily, and the traffic to my site during the first week of my daily blogging.
Website Traffic
As you can see, the traffic steadily started to increase as I began blogging on a daily basis. Now granted, this is a fairly new site and my traffic is not big by any standards, but it is heading in the right direction, which pleases me. Below is a table of the changes in specific stats between the two weeks.

Visits 416% increase
Unique Visitors 350% increase
Pageviews 1311% increase
Average Pageviews 314% increase
Time on Site 1200% increase
Bounce Rate 4% decrease

Again, as you can see above, all of my stats are heading in the right direction with some very large increases. I have done very little at this point to optimize the blog and increase my traffic other than simply blogging every day. I do update my twitter status when I post, and have my blog registered at Technorati as well. Otherwise, the majority of the traffic is coming from Google picking up traffic from the long tail keywords. For those of you unfamiliar with the long tail, below is a picture of the long tail effect: long_tail The concept is that the sum of the traffic you get from the yellow portion (the more detailed/refined search terms that you get less overall traffic from) are more than the sum that you get from the green portion (the broader search terms that drive more traffic to your site).

Overall, the benefits that you can get from simply blogging every day are well documented and can provide, more traffic, more readers, and more money. It takes time and discipline, but the rewards can be worth it.

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