Posts tagged SEO

Increase Traffic to Your Blog by Sending People Away

Any good blogger with a decent traffic blog will tell you that one of the best ways to get more traffic to your blog is to link to other peoples’ websites within your posts, preferrably within the same niche as your blog. However, I experienced a quandary today when I was researching a topic for a new post. Obviously you want to find other blogs and sites to link to in your posts within your niche, but how do you find sites to link to?
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Web design and development books in the Tech Library

I’ve always held to the mantra of “Never stop Learning”, especially with Internet technologies and languages. Now there is a lot of free information available on the Internet to help learn these things, but there have been countless books written on a multitude of subjects. I myself have built up quite a collection of print books and ebooks alike on a wide variety of subjects from CSS to SEO, Content Management to VB.NET.

A while back, I started writing book reviews on some of the books that I have read. This didn’t take off quite as I had expected, mainly because I didn’t write all that many reviews, although I have read plenty of my books. My goal is to eventually read and write reviews for all the books that I own, although is quite the undertaking with the number of books that I own.
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Tech Library

This page is a list of all the books I have in my own personal ‘tech library’. This page will be updated regularly with new books added, plus links to reviews I have written of those books (if applicable – I hope to have reviews of all the books I own eventually). If you have a book review of a tech book you have written and would like it included in our library, please see our Guest Post page for more information.

Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO
CSS Mastery: Advanced Web Standards Solutions
Web Standards Solutions: The Markup and Style Handbook
Fedora Linux: A Complete Guide to Red Hat's Community Distribution
Linux Administration: A Beginner's Guide
Foundations of Security: What Every Programmer Needs to Know
Flash 8 Essentials
Constructing Usable Shopping Carts
Beginning XML
  • Beginning XML

  • Authors: David Hunter, Andrew Watt, Jeff Rafter, Jon Duckett, Danny Ayers, Nicholas Chase, Joe Fawcett, Tom Gaven, Bill Patterson
  • Purchase on Amazon
Bulletproof Ajax
Bulletproof Web Design: Improving flexibility and protecting against worst-case scenarios with XHTML and CSS
The Principles of Beautiful Web Design
Search Engine Optimization: An Hour a Day
Search Engine Optimization For Dummies
Content Management Bible
Pragmatic Ajax: A Web 2.0 Primer
Transcending CSS: The Fine Art of Web Design
Web Standards Creativity: Innovations in Web Design with XHTML, CSS, and DOM Scripting
DOM Scripting: Web Design with JavaScript and the Document Object Model
JavaScript Bible
Macromedia Fireworks MX 2004 Zero to Hero
Naked Macromedia Fireworks MX 2004
Ajax: The Definitive Guide
Beginning JavaScript with DOM Scripting and Ajax: From Novice to Professional
Beginning MySQL
XML The Microsoft Way
Visual Studio .NET: The .NET Framework Black Book
Foundation ColdFusion for Flash
Beginning Programming with Java For Dummies
Flash ActionScript for Dummies
Visual Basic .NET Programming
Designing Web Graphics.4
A Programmer's Introduction to Visual Basic.NET
Creating Your Web Site with ColdFusion
Flash MX ActionScript: The Designer's Edge
ASP.NET Bible
Visual Basic 2005 For Dummies

Book Review: Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO

This is the first of many book reviews coming from me. I feel that in the industry I’m in, the learning never stops. The web is a constantly changing place and in order to stay competitive, one must stay current (or as current as possible) in all facets of the web and wear as many hat’s as possible. I have a large, and ever-growing, library of what my wife affectionately calls my “nerd books” So be it. I’m fine with that designation. Many of these books I’ve read, and obviously the ones I havn’t, I plan to. Keep in touch to read more of my book reviews and recommendations ranging from SEO to PHP, CSS to Ajax, and more.
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Selecting the Right Search Engine Keywords for Your Website.

Here’s a situation I seem to come across on a pretty regular basis:

“I’ve gone through and optimized my website for the keywords that I want, and I’m still not getting the traffic I think I should be getting (or the traffic that I expected, or wanted, etc). How come?”

Read through that quote again closely, and see if you can figure out the problem. Did you find it? Ok, I’ll help. The customer/client is using “the keywords that I want.” The problem here is that the customer is optimizing for the keywords that he wants to get listed under. What he should be targeting is the keywords that his potential clients are searching for. It doesn’t matter how well you’ve optimized your site, if you’re not targeting the keywords your customers are searching for.
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Does a Shared/Unique IP Address Affect my Search Engine Ranking?

A question I’m often asked at work (tech support/sales for a major internet software company) by other tech support reps is, “Does having a shared hosting IP affect Search Engine Ranking?” Often times they are asking, because our customers are asking them, and for whatever reason, I’m considered the resident SEO expert for my team. I’ll admit I do know SEO, but not sure if I’m quite at the point where I would consider myself an “expert” per se. Anyways, it’s nice to get the compliment.

The long and short of this answer is “No! Having a shared IP address will not adversely affect your search engine ranking.”

The flip side to this question is “Will having a dedicated/unique IP address help my search engine ranking?” Again, the answer to this question is a resounding “No! Having a dedicated IP address will not give you a boost in the search engine rankings.”
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What’s in a Name? Why Page Titles are Important.

When it comes to Search Engine Optimization (SEO) what most people don’t realize is that poor title bars can be a severe detriment to your ranking. Believe it or not, keywords in the title tag are extremely important when it comes to your search engine ranking. When searching through any search engine, results in the search engine results pages (SERPs) are listed under the page title located within the <title></title> tag. These are the bold faced headers that you see on the SERPs. In addition, the higher an item or text appears on the page, the more weight it is generally given as far as keyword relevance. Therefore, the keywords present in the page title are one of the first things the search engine spider sees so it is important space that is not worth wasting.
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